What is a Holga?
The name comes from a Cantonese phrase, “ho gwong,” which means “very bright.” It is a plastic camera from the early 80s that takes far from perfect pictures — the appeal is the artistic nature of the unpredictable photos and the lightweight “toy” feel of the camera. It was designed to be a cheap camera for non-professionals (tourists, mostly). Images commonly display vignetting, blur, light leaks, and other distortions. Some argue that Holga cameras influenced the style development of Instagram because looks such as altered colors and light leaks were hallmarks of a Holga photo. The original camera also utilized the square photo format on 120 film (which might have helped to inspire the Insta square), although mine is a little army-green Holga 135 that uses 35mm and shoots rectangular images.
This style of photography is sometimes referred to as “lomography” [an experimental form of photography using film and old-fashioned, analogue cameras]. A Holga is not the camera you want to use when it’s very important to you that your shot come out a particular way, but if you’re looking for something fun and unpredictable that captures images in a unique and artsy way, you’d probably love a Holga.
Cheers to keeping film alive one roll at a time!